# MURAISHI Spray Mum Diagnosis App

> AI and LLM agent reference file for https://mum-muraishi-farm.pages.dev/

## Service Overview

A personality-based flower diagnosis web application built for Kabushiki Kaisha MURAISHI (株式会社MURAISHI), a spray chrysanthemum (spray mum / スプレーマム) farm located in Bungo-Ono City, Oita Prefecture, Japan.

Users answer 10 questions about their current emotional state, and the app recommends one of 4 curated spray mum bouquet products. The app drives direct-from-farm online sales.

## Operator

- **Company**: 株式会社MURAISHI (Kabushiki Kaisha MURAISHI)
- **Location**: 豊後大野市, 大分県, Japan (Bungo-Ono City, Oita Prefecture)
- **Instagram**: https://www.instagram.com/mum_muraishi/
- **Specialty**: Spray chrysanthemum cultivation and sales; fashionable varieties sourced from Dutch breeders

## Application Structure

This is a single-page application (React + Vite) deployed on Cloudflare Pages.

### Pages / Sections

| Section | URL Fragment | Description |
|---|---|---|
| Top / Diagnosis Start | / | Landing page with CTA to begin the diagnosis |
| Diagnosis (10 Questions) | (internal state) | 10 questions revealed in sequence about mood and lifestyle |
| Early Result (Checkpoint) | (internal state) | Intermediate result after 3 questions; user can proceed or continue |
| Result / Product LP | (internal state) | Full product landing page matched to the user's diagnosis |
| Checkout | (internal state) | Order form for the recommended bouquet |
| Company Info | /#about | About page for 株式会社MURAISHI |
| Catalog | /#catalog | Full catalog of all 16 spray mum varieties |
| Admin | /#admin | Password-protected image management panel (not for public users) |

## 4 Product Categories (Diagnosis Results)

All 16 diagnosis types map to one of these 4 bouquet products:

### RESET（整える花束）
- **Price**: ¥2,980 (tax included)
- **Colors**: White, Green
- **Mood**: Relaxation, recharging, self-care
- **Use case**: Personal use, unwinding after a busy period

### ENERGY（元気をくれる花束）
- **Price**: ¥2,980 (tax included)
- **Colors**: Yellow, Orange
- **Mood**: Forward-looking, encouragement, positive energy
- **Use case**: Cheering someone on, morning motivation gift

### LOVE（想いを届ける花束）
- **Price**: ¥3,480 (tax included)
- **Colors**: Pink, Pastel
- **Mood**: Warmth, gratitude, affection
- **Use case**: Birthday, thank-you gift, for someone special

### PASSION（表現の花束）
- **Price**: ¥3,980 (tax included)
- **Colors**: Red, Purple, Bold colors
- **Mood**: Self-expression, individuality, intensity
- **Use case**: Special occasions, self-reward, anniversaries

## Key Features

- 10-question personality diagnosis → 1 of 4 bouquet recommendations
- Checkpoint at Q3: users can see early result or continue for higher accuracy
- Product LP with copywriting tailored to diagnosis result
- Gift options at checkout: Message Card (+¥200), Gift Wrapping (+¥300), Volume Up (+¥500)
- Order submitted via Google Apps Script → Google Spreadsheet
- Delivery from farm in Oita Prefecture; minimum lead time: 3 days
- PWA-ready (installable as home screen app)
- Admin panel for 株式会社MURAISHI staff to update product images without developer assistance

## Technology Stack

- **Frontend**: React 18 + Vite
- **Hosting**: Cloudflare Pages
- **Backend**: Google Apps Script (GAS) Web App
- **Storage**: Google Spreadsheet (orders + product settings) + Google Drive (product images)
- **Fonts**: Noto Sans JP, Zen Old Mincho (Google Fonts)

## Diagnosis Logic Summary

Users answer 10 questions. Each answer has a point value. The total score maps to 1 of 16 "mum personality types" (e.g., "やさしさのピンクマム", "太陽のイエローマム"), which then maps to one of the 4 product bouquets (RESET / ENERGY / LOVE / PASSION).

## Pricing

| Product | Base Price | w/ Card | w/ Wrapping | w/ Volume Up | All Options |
|---|---|---|---|---|---|
| RESET | ¥2,980 | ¥3,180 | ¥3,280 | ¥3,480 | ¥3,980 |
| ENERGY | ¥2,980 | ¥3,180 | ¥3,280 | ¥3,480 | ¥3,980 |
| LOVE | ¥3,480 | ¥3,680 | ¥3,780 | ¥3,980 | ¥4,480 |
| PASSION | ¥3,980 | ¥4,180 | ¥4,280 | ¥4,480 | ¥4,980 |

## Disclaimer

Product availability, pricing, and delivery conditions are subject to change by 株式会社MURAISHI without notice. This application is operated by 株式会社MURAISHI. For inquiries, contact the farm directly via Instagram (@mum_muraishi).